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why we're different
Getting your message to stick is a Problem Traditional theatre style presentations may seem like the most appropriate way to deliver your messages – but are you getting through at all?
BMRB research1 has shown that only 25% of the information given during a theatre style presentation is remembered by the audience. The longer it goes on, the worse it gets. Adding celebrity speakers, fantastic sets and impressive technology makes hardly any difference.
It doesn't take a genius to work out that with the traditional method being only 25% effective, then 75% of the message, effort, time and money is completely wasted.
The problem lies in the format, not the execution. Important factual sessions are often described as "boring" by the delegates, even though they are essential. This is hardly surprising. Sitting still and being "talked at" for long periods is unnatural, so we switch off. Delegate fatigue can occur with even the most interested party - a classic flaw in the traditional presentation format.
Our Solution Participative Events2 are more effective and more fun.
Our Experiential approach has led to startling results, with message retention increased to as high as 93% - that’s over 3 times more effective!
It works through a creative blend of Involvement, Innovation and Incentive, which is both relevant to your business and highly enjoyable. It also costs less to have one fun, effective activity, instead of forking out for extra ‘teambuilding' sessions to make up for the 'boring bits'. More cost effective . Better ROI all round.
Each Corperactive Event is brand new and unique - designed from scratch, precisely matching your objectives and guaranteed never to be repeated.
We Champion:
Participation over Presentation - By keeping theatre style presentations to a minimum and focussing on participation, more of the message is remembered. Any remaining presentations are now more effective than before.
Enjoyment over Endurance - Active Involvement makes memories. Sitting on your backside listening to speeches has the reverse effect. By making things interesting and fun your message is more likely to sink in (and stay there).
Goals - When you're trying to communicate, ROO is as important as ROI. If the objectives are unclear, how will you tell if the event was effective? Before ideas are created, we take great care to make sure everyone agrees the true event objectives. This makes it easy to measure the success of the event.
Syndicate over Plenary - When possible, splitting up into smaller groups reinforces messages through delegate involvement. Information is shared more easily and opinions discussed more openly.
Less is More - By daring to say less, your people remember more. By focussing on what's important and relevant you make it more effective. If it is not news, why are you telling them?
British Market Research Bureau, 1992
2 Corperactive founder Peter Turnbull is one of the originators of Participative Events. In 1992, during his time with event pioneers Kit Peters Extraordinary Events, Peter helped to develop a revolutionary system for increased message retention at conferences and business gatherings.
Copyright © Corperactive 2002-2011 |
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